Creative Direction

A new graphic identity for a historical brand

Zaghis is a confectionery company founded in 1964 whose business philosophy is based on the quality of raw materials and attention to the production process. It is a company deeply rooted in the territory and very tied to tradition. Each simple and genuine product is a real gift.

A romantic gift

The Christmas packaging wants to combine the simplicity of the authentic taste represented by the background color with the magic of Christmas and the joy of receiving a gift. The panettone becomes, thanks to the central striped band, a real Christmas gift. The idea of the stripes is not only extremely different from its competitors but it is also a romantic reference to the cotton towels with which Luigi's grandmother wrapped sweets to take them to the usual Sunday lunch.

A contemporary graphic restyling

The restyling simplifies and updates the logo without giving up that slightly classic taste that only a historic brand can afford. The new graphic design of the products increases the family feeling through the visual language of the textures: a system of patterns with pastel lines, like vintage wallpapers, which recall a consolidated history and style.

Tradition is combined with innovation

Tradition needs to be innovated to give everyone the opportunity to taste the products of the land of Zaghis, Veneto. This is why Zaghis created a Tiramisù which doesn’t need to be kept in the refrigerator. The pack incorporates the visual identity of Zaghis, bringing the share of tradition that characterizes the company into innovation.

Take a closer look: real handcrafted products for real quality.

The hyper-realistic photographs are a guarantee of artisan quality.
Close ups emphasize the details of the product in full view without filters, because the goodness is artisanal.


FAMA DESIGN is Mauro Fardin’s studio.

We are an independent award-winning branding & design studio based in Prague and in Venice area.
We specialize in not specializing, with a diverse portfolio of work and family of clients, brought together by a shared desire to make the world a better place through design. We transform concepts and ideas into projects that are clear, simple, strong and honest. In our projects, we try to reduce the all clutter, find the core and from there evoke emotions to get maximum impact. Our aesthetic signature balances both timeless and contemporary design; a design that should be engaging, useful, functional and always questions the status quo.


Based on strategic approach and contextual thinking, we offer services including Creative Direction, Art Direction, Visual Identity, Branding, Brand Strategy, Graphic Design, Web Design, Photo Shooting, Video Making, Motion Graphic, Package Design, Content Creation and Social Media Managing. 


If you have any project, idea or anything you want to share, you can contact us.