Creative Direction

Can a professional oven be a form of art?
Yesovens is a manufacturer of professional ovens of excellent quality.
Addressing a medium-high range in a sector where the majority demand fell mainly on the supply of medium-low range companies, it was necessary for Yesovens to create a young and dynamic positioning by creating an exclusive product.
After a careful analysis we have understood that the main features that make Yesovens product unique are the aesthetic appearance, the result of innovative design, scrupulous attention to details and the choice of performing materials, all combined with extraordinary performances.

The contemporary art of the kitchen.

Yesovens creates real works of contemporary art in the kitchen.
The payoff "Contemporary art" aims to introduce into the market a new way of understanding the professional art of cooking with a different and innovative spirit: a professional "state of the art" ovens, designed with heart and passion.
By "rule of art" we mean that the Yesovens’s modus operandi is in continuous evolution to achieve technological and product design excellence. Yesovens is aimed at those who consider the oven not just a tool but the heart of the kitchen. It’s not only creating an object in the best possible way, but it’s also art, imaging and designing.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.