Creative Direction

Vic Matié SS ‘13 adv campaign

In collaboration with Eurasia, the conception and organization of the campaign for the Vic Matiè Spring Summer 2013 collection centered on the creating force that is produced when the opposites meet.
The collection focuses on some ultra modern and technical materials, such as the vinyl and the net, that contrast with the naturalness of the materials of antique origins, such as wood and leather. The matching between the opposites produces harmony; every single shoe is the result of a “contrast” between divergent and different elements.


FAMA DESIGN is Mauro Fardin’s studio.

We are an independent award-winning branding & design studio based in Prague and in Venice area.
We specialize in not specializing, with a diverse portfolio of work and family of clients, brought together by a shared desire to make the world a better place through design. We transform concepts and ideas into projects that are clear, simple, strong and honest. In our projects, we try to reduce the all clutter, find the core and from there evoke emotions to get maximum impact. Our aesthetic signature balances both timeless and contemporary design; a design that should be engaging, useful, functional and always questions the status quo.


Based on strategic approach and contextual thinking, we offer services including Creative Direction, Art Direction, Visual Identity, Branding, Brand Strategy, Graphic Design, Web Design, Photo Shooting, Video Making, Motion Graphic, Package Design, Content Creation and Social Media Managing. 


If you have any project, idea or anything you want to share, you can contact us.