VIC MATIE’

Creative Direction

Vic Matié SS ‘13
adv campaign

In collaboration with Eurasia, the conception and organization of the campaign for the Vic Matiè Spring Summer 2013 collection centered on the creating force that is produced when the opposites meet.
The collection focuses on some ultra modern and technical materials, such as the vinyl and the net, that contrast with the naturalness of the materials of antique origins, such as wood and leather. The matching between the opposites produces harmony; every single shoe is the result of a “contrast” between divergent and different elements.
















FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


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If you have any project, idea or anything you want to share, you can contact me.

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