VIC MATIE’Creative Direction
Vic Matié SS ‘13
In collaboration with Eurasia, the conception and organization of the campaign for the Vic Matiè Spring Summer 2013 collection centered on the creating force that is produced when the opposites meet.
The collection focuses on some ultra modern and technical materials, such as the vinyl and the net, that contrast with the naturalness of the materials of antique origins, such as wood and leather. The matching between the opposites produces harmony; every single shoe is the result of a “contrast” between divergent and different elements.