ŠKODA 2022

Creative Direction


TOUR DE FRANCE and TOUR DE FRANCE FEMMES AVEC ZWIFT 2022
Film & KV

With so many ups and downs, thrills and spills, cheers and tears over the intense days of the Tour de France, you have to truly love it to do it – whether you’re a rider, a fan or a passionate partner like ŠKODA.
But, what about the Tour de France Femmes? It’s making its debut this year!
YOU HAVE TO LOVE IT. WE ALL DO.

Agency: Optimist Czech








FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


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If you have any project, idea or anything you want to share, you can contact me.

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