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Škoda Global


NEW CD/CI, LOGO REVEAL AND “EXPLORE MORE” EVENT

The ŠKODA brand just got its biggest identity change in 30 years. The iconic “ŠKODA” got a new expressive look by integrating the hook over the “S” and working with symmetry and a combination of curves and edges. The winged arrow symbol has been simplified to a flat form, allowing ŠKODA to work more expressively with the new colors.


Agency: Optimist Czech
Corporate Identity / Corporate Design: Strichpunkt








The new era for ŠKODA has begun. We have supercharged the brand with new products, a new design language, logo, and corporate identity. But the main attraction from this is the VISION 7S; a car that honors traditional ŠKODA values but presents them in a new way.




FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


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If you have any project, idea or anything you want to share, you can contact me.

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