ŠKODA
Art Direction
ACTION MODEL TOUR 2023
Action models are communicated by the HQ continuously since 2015, they always combine an attractive design and practical features with great accessibility.
It should provide potential customers with a chance to acquire ŠKODA's best-selling models at more affordable prices while still retaining extra equipment.
As this is a tactical campaign therefore we are going to present classical car angles for all 12 backplates.
Agency: Optimist Czech
Photographer: Thomas Schwoerer
FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.
I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.
In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.
Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉
In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts.
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If you have any project, idea or anything you want to share, you can contact me.
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