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QUAGGIOTTO
Art Direction


Rediscover the emotion of the real bread of the past.


Rediscover the magic of real artisan bread in a world where the bakeries of the large-scale retail outlets offer pre-cooked bread. The new brand positioning of the historic Bakery Quaggiotto chain brings bread, the real and freshly baked one, back to its most ancient and precious meaning: a story, a passion, a love.
An emotional experience that populates memories and daily moments in life.
And if bread has been the nourishment of life for millennia, it is never just a consumer product; it is not chosen for convenience, but for love.



Logo and institutional lettering: everyday life, simplicity, authenticity.


The solo large Q of the historic sign is back: young and simple with a contemporary design.
A restyling that does not lose recognition, it retains its essential shape and institutional colors, the natural ones of bread, well rooted in the memory of the market.
In the center, 1952, the year of foundation, a fundamental concept for a brand that is the custodian of ancient values and traditions. Next to the logo, the slogan and key slogans use a handwritten font, a simple and personal handwriting, as intimate and daily as a message on a note.




The campaign: “La diversità ci nutre” (“Diversity feeds us”).


An advertising campaign that earned the first prize in the Mediastars competition.
The idea emerged after long reflections. We wanted to leverage the great variety of types of bread that Quaggiotto bakeries produce. We started with a strong visual concept.
What is positive about the different? All.
The message we wanted to propose aims to relaunch a positive concept of diversity, as a synonym of wealth and opportunity. Bread is a symbol because it’s a food that never “fails” and it’s present on all the tables.
“Bread belongs to everyone ”.



Bread, people and emotions in a story at all levels.


The images of the brand are telling Quaggiotto story.
Hands that knead and natural ingredients reassure the public and confirm the values of bread.
The product photography is contemporary, with the focus on the product. That’s why the inside of the loaves is highlighted: each bread is always shown open in half by a straight and clean cut that shows what is inside the real bread.



WHO WE ARE


We are an independent award-winning branding & design studio based in Prague.
We specialize in not specializing, with a diverse portfolio of work and family of clients, brought together by a shared desire to make the world a better place through design. We transform concepts and ideas into projects that are clear, simple, strong and honest. In our projects, we try to reduce the all clutter, find the core and from there evoke emotions to get maximum impact. Our aesthetic signature balances both timeless and contemporary design; a design that should be engaging, useful, functional and questions the status quo.


WHAT WE DO


Based on strategic approach and contextual thinking, we offer services including Art Direction, Visual Identity, Branding, Brand Strategy, Graphic Design, Web Design, Photo Shooting, Video Making, Motion Graphic, Package Design, Content Creation and Social Media Managing. 


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If you have any project, idea or anything you want to share, you can contact us.

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