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Ottica Adriano


The project of Ottica Adriano consisted of the opening of a new store and its rebranding.
We took care of the online and offline communication, visual, web design, package design, social media and events. 
The synergy with the owner Matteo allowed us to create a new concept of independent eyewear store in the city of Padova.A store in which you can find a unique and personal selection of the best glasses of the most creative and inspiring personalities in this field, from all around the world.
The rebranding aims to be refined but simple and lasting at the same time.

Architect: Depaolifranceschibaldan Architetti
Visual and events: Yellow Setup








Ottica Adriano reveals to be a fluid container in which culture and craftsmanship are the main characters, always evolving in the offer and in the visual.
FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


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If you have any project, idea or anything you want to share, you can contact me.

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