Creative Direction

adv campaign

A reve de jeunes filles which, in its rarefied and sweetly complicit atmosphere, welcomes the beauty of a femininity that rediscovers and celebrates its diversity as a manifesto to indulge in without prejudice. It is an intimacy revealed without shame that in which the female vision of the brand explodes, positive and fresh, far from stereotypes and always joyful, which finds its imaginative side in the rarefied and soft photographs of David Hamilton and the women of Eric Rohmer's films. and culturally intense.

Chromatic explorations and a mélange of prints, together with a mix and match of different textures that harmonize softly accompanying the aesthetics of the brand in which the freedom - to be as you want, to mix opposing elements, to create a whole in which the 'unexpected has value - it makes a difference.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.