MOMONI’
Creative DirectionMOMONI’ SS ‘22
adv campaign
A reve de jeunes filles which, in its rarefied and sweetly complicit atmosphere, welcomes the beauty of a femininity that rediscovers and celebrates its diversity as a manifesto to indulge in without prejudice. It is an intimacy revealed without shame that in which the female vision of the brand explodes, positive and fresh, far from stereotypes and always joyful, which finds its imaginative side in the rarefied and soft photographs of David Hamilton and the women of Eric Rohmer's films. and culturally intense.
Chromatic explorations and a mélange of prints, together with a mix and match of different textures that harmonize softly accompanying the aesthetics of the brand in which the freedom - to be as you want, to mix opposing elements, to create a whole in which the 'unexpected has value - it makes a difference.
A reve de jeunes filles which, in its rarefied and sweetly complicit atmosphere, welcomes the beauty of a femininity that rediscovers and celebrates its diversity as a manifesto to indulge in without prejudice. It is an intimacy revealed without shame that in which the female vision of the brand explodes, positive and fresh, far from stereotypes and always joyful, which finds its imaginative side in the rarefied and soft photographs of David Hamilton and the women of Eric Rohmer's films. and culturally intense.
Chromatic explorations and a mélange of prints, together with a mix and match of different textures that harmonize softly accompanying the aesthetics of the brand in which the freedom - to be as you want, to mix opposing elements, to create a whole in which the 'unexpected has value - it makes a difference.
