︎

MOMONI’

Creative Direction

MOMONI’ SS 21
adv campaign & lookbook

A celebration of the “symbolic” is what the Momoni SS21 women’s collection is in its essence. For Milan Fashion Week in September 2020, an extensive collection that encompasses day-to-evening, tailored to relaxed and accessories for the modern woman was unveiled. Throughout the collection, there is a soft femininity woven throughout all the pieces with a versatile color palette for the season ahead. From use of the Paisley motif to tie-dye, floral prints and geometric lines, there are so many beautiful elements that entice and intrigue.





FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


︎︎︎

If you have any project, idea or anything you want to share, you can contact me.

︎