FALL/WINTER ADV CAMPAIGN 21/22
Momonì presented the Fall Winter 2021/22 Womenswear Collection with a fashion film, as a part of Milano Fashion Week.
The Day Dreamer Collection explores an on the road journey through relaxing Nordic landscapes, exploring unknown and less frequented destinations. The collection is designed to be versatile, following the stages of a journey in a relaxing atmosphere, with comfy-chic apparel suitable for the harshest winters, and softer total looks with functional elegance. The star of brand’s fashion film, directed by Andrea Calvetti, is model and actress Greta Ferro. The film tells of a journey that takes place in the dreamer’s mind and is transformed into an adventure of emotions and sensations, a sensory escape to reconnect with a new, profound sense of harmony. A celebration of hygge style that becomes a way of being and dressing.