Creative Direction

Marsèlleria is a cultural platform created in 2009 on three floors of Marsell showroom in Milan.

Marsèlleria has always welcomed all expressions of creativity, becoming a reference for the exploration of the multi-disciplinary aspects of contemporary culture. The space, intentionally neutral, adapts and transforms itself according to the projects presented, in order to respond to the specificities of different media: video, performance, installation, sculpture, reading as well as painting and photography.It promotes opportunities of dialogue between artists, curators, researchers, musicians, performers, designers and film-makers. Aiming at expressions of ‘radical authenticity’, its program develops organically, according to emotional rather than institutional criteria.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.