Creative Direction

The new Marsell site is the brand’s historical archive. All brand products, on a display as if in an art gallery.

Synonym on the International level for innovative hand-made shoes (and what’s more: also bags and leather goods), for 16 years Marsell has been much more than a simple brand. It is a multi-faceted creative project that, in addition to shoe and accessory manufacturing, also develops a series of multi-disciplinary spaces dedicated to art - from video to performance, from installation to reading, from painting to photography.
Among the brand’s most cherished “treasures” is an archive of the creations produced in its years in business.
An archive that has not yet been fully appreciated but has finally become the highlight of the new Marsell website, that opens with a long list of every model ever produced to date, baptized with names that seem to have been taken from a futuristic magazine: Bombolone, Zucca Zeppa, Trampolina, Zeppogna, Pallottola, Cetriolone, Cartaspalla, Ricicarro, Smattafondo...

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.