A coherent web architecture for a brand that is always in step with the times
L'Ambiente, a reference point for interior design and high fashion furniture since 1990: research, style and unique shapes, but also contemporary technology for environments created according to different needs to reinvent the pleasure of living your own every day home, unique and inimitable.
We took care of the conception, analysis and design of the website. A site that reflects the company's mission, with a simple, elegant, linear, refined and contemporary design. There is the possibility of viewing the different "environments", as well as areas of the house, going even more specifically with tools, furnishings, coverings, lighting and doors. For the most demanding customers, a menu by brand is presented, the ideal solution for those who already know what they want. There is also the possibility to view the magazine and a direct connection with social networks (Facebook and Instagram). A site designed to ensure that the user is fascinated by the wide range of choices to be able to furnish their home, daydream about something that can be experienced.
Social and content management to increase engagement and brand awareness
We take care of the management of L’Ambiente Facebook and Instagram pages. Before our intervention, the pages were mainly showcases, the contents concerned the creations in the store and the engagement was rather low.
We have developed a strategy with clear and measurable objectives. In practice, we have aligned the image with that of the new website to obtain a coherent and distinctive identity, we have created new content with an informative character to position L'Ambiente as a reference brand for interior design, in this way we have succeeded to increase brand awareness, audience engagement and traffic to the site. Social channels have also proved to be fundamental in communication for events in partnership with major brands.