Creative Direction

”Vediamo Oltre” - ”We See Beyond”.
Always in search of technological perfection.

Eclisse is one of the top leaders in the manufacture of counter frames for concealed sliding doors with 30 years of experience and over 40 registered patents, capable of producing 1300 frames per day. It has revolutionized the concept of doors. Easy-to-install and innovative counterframes, with practical and design solutions.

In this campaign, whose illustrations were created by Francesco Poroli, the importance of teamwork is expressed in building the future, looking at it from multiple perspectives.
The binoculars are the symbol of the look towards tomorrow, the two hands that cross represent the value of collaboration. An illustration that incorporates the DNA of Eclisse because seeing beyond, together, is the secret to change.

The brand positioning defined for Eclisse is expressed in the payoff "We see beyond", which responds to the need for a communication that reflects the working philosophy of Eclisse.
“We see beyond” is dynamism and movement, it’s the future.
These simple words represent the pursuit of evermore advanced and current perfection, and attention to customer needs. All accompanied by a constant commitment "to see what others do not see."

Innovation is a matter of perspectives.

The company's ability to see beyond, and see things from another perspective, led to the creation of Eclisse 40, a door that on one side is splayed by 40° and on the other a door flush with the wall making the frame a design element. The concept of technology and vision of the future has been taken up in the advertising pages. To communicate this innovation we have created an ad hoc logo, a compass that draws the symbol of the 40th anniversary, we have also created an advertising campaign with releases in the major national newspapers.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.