Creative Direction

”Vediamo Oltre” - ”We See Beyond”
Always in search of technological perfection

Eclisse is one of the top leaders in the manufacture of counter frames for concealed sliding doors with 30 years of experience and over 40 registered patents, capable of producing 1300 frames per day. It has revolutionized the concept of doors. Easy-to-install and innovative counterframes, with practical and design solutions.

In this campaign, whose illustrations were created by Francesco Poroli, the importance of teamwork is expressed in building the future, looking at it from multiple perspectives.
The binoculars are the symbol of the look towards tomorrow, the two hands that cross represent the value of collaboration. An illustration that incorporates the DNA of Eclisse because seeing beyond, together, is the secret to change.

The brand positioning defined for Eclisse is expressed in the payoff "We see beyond", which responds to the need for a communication that reflects the working philosophy of Eclisse.
“We see beyond” is dynamism and movement, it’s the future.
These simple words represent the pursuit of evermore advanced and current perfection, and attention to customer needs. All accompanied by a constant commitment "to see what others do not see."

Innovation is a matter of perspectives

The company's ability to see beyond, and see things from another perspective, led to the creation of Eclisse 40, a door that on one side is splayed by 40° and on the other a door flush with the wall making the frame a design element. The concept of technology and vision of the future has been taken up in the advertising pages. To communicate this innovation we have created an ad hoc logo, a compass that draws the symbol of the 40th anniversary, we have also created an advertising campaign with releases in the major national newspapers.


FAMA DESIGN is Mauro Fardin’s studio.

We are an independent award-winning branding & design studio based in Prague and in Venice area.
We specialize in not specializing, with a diverse portfolio of work and family of clients, brought together by a shared desire to make the world a better place through design. We transform concepts and ideas into projects that are clear, simple, strong and honest. In our projects, we try to reduce the all clutter, find the core and from there evoke emotions to get maximum impact. Our aesthetic signature balances both timeless and contemporary design; a design that should be engaging, useful, functional and always questions the status quo.


Based on strategic approach and contextual thinking, we offer services including Creative Direction, Art Direction, Visual Identity, Branding, Brand Strategy, Graphic Design, Web Design, Photo Shooting, Video Making, Motion Graphic, Package Design, Content Creation and Social Media Managing. 


If you have any project, idea or anything you want to share, you can contact us.