Creative Direction
Riviera del Brenta, Venice, 2021.
Between history and contemporaneity: the client came to us in 2018 with a concept of a new b&b inspired by the Venetian territory.
Our job was to help her create this new brand from scratch.
We created an organic brand identity system with the philosophy that conveys a coherent sense of self but adapted to capture the unique nature of the place it was in.
The new b&b has been created in a part of the barn of an agricultural court at the gates of the province of Venice, along the Brenta river.
A spatial and material dialogue between history and contemporaneity is the leitmotif of the project, also characterized by great care in terms of environmental sustainability: in addition to the use of technical and plant devices for energy containment, special attention to the territory and the surrounding landscape in the use of materials and design choices.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.