Creative Direction
Branding, brand strategy, creative consulting, graphic design, web design and package design for the czech company Decor Italia.
Founded in Prague in 2012, Decor Italia provides the best selection of materials available on the italian market, provided by top experts in the field and by that brings the “decor” craft to innovative levels of quality and aesthetics.

The research is the true engine of their work. By accumulated knowledge and skills they overcome the limits of many technical challenges (as manufacturing process, shaping or assembling) to create a product that is not only to be referred as “decor” but blurs the line between art and fine design.

FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.

I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.

In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.

Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉

In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts. 


If you have any project, idea or anything you want to share, you can contact me.