Creative Direction

A full brand experience: integrate the brand values into all channels

Arcasa is a 30 years old company in the italian household cleaning items market.
The activity of Fama was to highlight the quality characteristics of the ARCASA brand by demonstrating the company's ability and will to satisfy every need of the consumer by guiding him in the choice of the product.

Respect for the environment is a value that has to be translated into concrete actions

Arcasa has created Replay, an entire line of products made 100% from recycled plastics to respect the environment. This approach allows to reduce CO2 emissions and reduces energy consumption. To tell this green turning point, we created a new product image, declined in a brochure and packaging, which had green as the main color both in the photographs of natural subjects and in the graphics. The environment is the absolute protagonist and for this reason we have chosen to place it at the center of the new graphic layout.

A global presence: website, social and mobile app

In addition to the development of the packaging, we created a website full of advices and informations for cleaning the house. These contents, very useful for strengthening the brand reputation, are also conveyed through a brilliant activity on Facebook.
The flexibility of the new platform has allowed the activation of online sales through an e-commerce full of promotions and offers, specially designed and created with a simple and intuitive interface to facilitate the customer in shopping online.
In addition, the mobile app for Android and IOS was developed: "On the wings of cleanliness" designed starting from the consumer's point of view, it is divided into domestic and thematic environments, to help find the right advice in a simple and intuitive way.


FAMA DESIGN is Mauro Fardin’s studio.

We are an independent award-winning branding & design studio based in Prague and in Venice area.
We specialize in not specializing, with a diverse portfolio of work and family of clients, brought together by a shared desire to make the world a better place through design. We transform concepts and ideas into projects that are clear, simple, strong and honest. In our projects, we try to reduce the all clutter, find the core and from there evoke emotions to get maximum impact. Our aesthetic signature balances both timeless and contemporary design; a design that should be engaging, useful, functional and always questions the status quo.


Based on strategic approach and contextual thinking, we offer services including Creative Direction, Art Direction, Visual Identity, Branding, Brand Strategy, Graphic Design, Web Design, Photo Shooting, Video Making, Motion Graphic, Package Design, Content Creation and Social Media Managing. 


If you have any project, idea or anything you want to share, you can contact us.