Adidas (Work in progress;)
PRIDE MONTH CAMPAIGN
Adidas announces its latest collaboration with South African, queer designer Rich Mnisi with a unique collection and campaign for Pride 2023; Let Love Be Your Legacy. With a shared ambition to encourage allyship and freedom of expression without bias, in all spaces of sport and culture, the adidas x RICH MNISI range of apparel and footwear spans both lifestyle and performance featuring signature silhouettes across adidas Originals, football, cycling, Sportswear and swim.
The range is inspired by a love letter Mnisi wrote to his younger self, in which he declares Let Love Be Your Legacy - serving as his mission statement, but also a rallying cry for active allyship to empower and champion the LGBTQIA+ community.
FAMA DESIGN is Mauro Fardin’s portfolio, creative lead at VMLY&R.
I am a former fashion photographer who has spent the past 15 years exploring the realm of art direction.
As a self-proclaimed "smoking hot multipotentialite", with a knack for big ideas, holistic thinking, and meticulous project management I established my own studio in 2014.
In 2019, I relocated to Prague and joined forces with Optimist Inc. for a fruitful two-year collaboration. During this time, I had the exciting opportunity to contribute to creative campaigns for Škoda Auto Global, Volkwagen and Knuspr.
Since 2022, I've taken on the roles of creative lead and creative director at VMLY&R, aiming to create projects that become part of people’s lives, to drive value for our clients (BAT, Adidas, Hills Global, Victoria’s Secret, Czech Paralympics, Amnesty International, Pride) and, in the best of the cases, to impact the world 😉
In my day-to-day schedule, I oversee a group of 25 creatives. Additionally, I establish and guide teams to secure tenders successfully, and I provide support to other agencies within the WPP network to enhance their business expansion efforts.
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If you have any project, idea or anything you want to share, you can contact me.
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